A third of Brits* are afraid to give CPR to a woman because they are worried about touching breasts.
Designed by St John Ambulance and brought to life by boobydoo, the CPR Bra is more than just a sports bra, it’s an educational tool designed to address the gender gap in first aid and save more women’s lives
CHOOSE YOUR STYLE
The CPR Bra includes crucial visual prompts to remind bystanders what to do in a cardiac arrest.
A third of men (33%) say they are concerned they will be accused of ‘inappropriate’ touching when giving chest compressions to a woman in cardiac arrest in public - versus 13% of women.
Why we believe the CPR Bra has to exist
When we learned that women are less likely to receive life-saving CPR because of fears around touching breasts, we knew that change was needed
We partnered with St John Ambulance to bring their design to life: an education bra to raise awareness and help fund life-saving work across the UK. Our mission has always been to support women's health, and sales of this bra can do just that.
CPR BRA FAQs
I don’t know which size to choose
If you wear a 32, 36 or 40″ sized bra, we would recommend first trying a smaller size bra, e.g. the Medium will probably be a better fit for a woman that usually wears a 36″ bra.
I’m a C cup, which style should I choose?
If you are a ‘C’ cup then both bras maybe suitable, however most women with a ‘C’ cup size will find the Control Sports Bra a better fit.
Does it have underwires or removable padding?
No, this bra is non wired and non padded.
Is this available for bigger cup sizes?
As sports bra experts, we know there’s no single solution that works for everyone. This partnership with St John Ambulance marks the first step in a vital campaign to raise awareness about performing CPR on women, an issue that deserves greater visibility. We understand that this product may not be the right fit for everyone, but it represents the beginning of what we hope will be meaningful progress in both education and innovation. If this sports bra isn’t the right option for you, we’re here to help. Book a virtual fitting with one of our sports bra experts to find the perfect level of support for your activity.
Can I use my key worker discount on here?
The CPR bra is a charity campaign with 50% off the profits going to help fund the vital work that St John Ambulance does. Due to this, your discount code cannot be used on this product.
Can I use this for high impact activities?
Our product experts have tested this sports bra and recommend it for low to medium impact activities. However, everybody is unique, some may find it supportive enough for higher intensity, while others prefer sticking to the recommended activities. We suggest trying it out during lighter routines first to see how it moves with you!
How can I get more information on cardiac arrest?
If you need further information or guidance, please refer to the St John Ambulance website: https://www.sja.org.uk/cpr-bra/
Do any of the profits go to St John Ambulance?
Yes, we will donate 50% of the next profits from the sale of each CPR Bra to St John Ambulance (registered charity number 1077265-1), and will ensure that the total amount donated is no less than £10,000 over the term of the agreement.
Supporting St John Ambulance
The CPR Bra has been developed in partnership with St John Ambulance to help raise awareness of the importance of CPR for women and people with breasts, while also generating funds to support the charity's lifesaving work. Boobydoo is acting as a commercial participator in relation to the sale of the CPR Bra. For every CPR Bra sold, Boobydoo will donate 50% of the net profits from the sale to St John Ambulance (registered charity number 1077265-1). Boobydoo has also guaranteed that St John Ambulance will receive a minimum of £10,000 through this partnership over the term of the agreement, regardless of sales performance. Funds raised through the sale of the CPR Bra will support St John Ambulance's charitable purposes, helping the charity equip people with the skills and confidence they need to save lives in emergencies. By purchasing a CPR Bra, you are supporting both a campaign designed to improve awareness of lifesaving CPR for women and people with breasts and the wider work of St John Ambulance in communities across the UK.
*32.8% of respondents answered either ‘Worried I'd get accused of inappropriate touching’ or ‘Accidentally touching them inappropriately in their chest or breast area’ if they had to give CPR to a female stranger in public.
Research conducted by Censuswide on 1,000 UK respondents (50% male, 50% female) in April 2024. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council.