boobydoo supports women in the British Army!
Since January 2019, we have been working hard behind the scenes at the British Army recruit training centres to provide their new female recruits with properly fitting, high impact sports bras for their Basic Training courses.
They undergo intense physical training for up to a year, and as boobydooers, you will know how distracting it is to be doing exercise in a poorly fitting or unsuitable bra!
The British Army had undergone years of research to understand the need for sports bras and found that 85% of recruits surveyed had problems relating to poorly fitted bras.
We can fix that!
As always, here at boobydoo we are committed to fitting women to the perfect sports bra for them, and the women in the Army are no different. We take the top performing sports bras from our unparalleled range, to ensure we can fit every woman we meet.
We test our products thoroughly, and actively engage the recruits in gathering feedback about how the bras worked for them in different training scenarios.
Our story has been shared by The Mail Online, and at last we can shout about the important work we do.
Charly, boobydoo Brand Manager, says: “I am thrilled to see our business recognised in this way, and that we can shout about the work we are doing! Our hard work and pursuit of excellence at boobydoo has proved itself with our contract with the British Army.
I’m so proud every time we visit the recruits to be able to share our breast health education and empower them to go forward with more knowledge about good bra fit and the benefits of a sports bra for their training and working careers.”
Most importantly, we get to share our sports bra knowledge with the newest generation of young women, so they can feel empowered, supported, and confident about their sports bras and the benefits they can have to their active lives and careers.
As chosen by the British Army